The reliable way to find campaign posts on X is to search from your creator list, then use dates and campaign terms to narrow the results. A hashtag search alone answers “who used this hashtag?” It does not answer “what did our creators publish?”
This distinction matters for agencies and brands that already have a roster of partners. The useful record is made of original posts from those accounts, including relevant posts that may have missed the expected wording.
Start with exact accounts
List each creator's current X handle and, where possible, keep a link to the account. Confirm handle changes before a reporting cycle. A display name is not a dependable account identifier because several people can use similar names.
Next, set the date range. A launch may need a fixed start and end; an ongoing program might use a weekly review window. Record the timezone you use for boundary dates if a post close to midnight could matter.
Add terms to find likely matches
Search for the campaign name, product name, required mention, keywords, and hashtags within posts from those accounts. Different terms catch different language. Keep the terms broad enough to find candidate posts, then let a person decide relevance.
Scroll sideways to see all columns →
| Search input | What it helps with | What it can miss |
|---|---|---|
| Creator handle | Limits results to a known account. | Posts from an unlisted or renamed account. |
| Keyword or mention | Finds posts using campaign language. | Relevant posts with different wording. |
| Hashtag | Finds posts using the agreed tag. | Relevant posts without the tag. |
| Exact post URL | Adds a known post directly. | Other posts that nobody has supplied. |
If a creator sends a direct link, add it even when it did not match your terms. Then check whether it belongs in the same reporting window and program.
Run the search on X
For each creator, sign in to X.com and search for a campaign phrase. On the results page, open Advanced search under Search filters. Put the creator's handle in From these accounts, set the campaign's start and end dates, and search again. Repeat with the product name, required mention, and hashtag rather than relying on one phrase to find everything. X's Advanced search guide documents the account, word, hashtag, and date fields.
For example, if a creator was asked to post about a product during a seven-day launch, first search their account and that date range for the product name. Then search the same account and dates for the campaign hashtag. Compare the results by post URL so a post found in both searches counts once. Check any direct links the creator supplied against the same dates and inclusion rules.
Treat search as a way to build a candidate list, not a complete audit. X says some posts may not appear in search results. Keep the creator's direct post link when you have it, and record which expected posts you could not verify.
Review before counting
Open each candidate post. Check the account, publication date, content, and destination URL. Decide whether the post belongs in the report. Keep an internal note for ambiguous or excluded posts so the next reviewer can understand the decision.
For performance, record when public metrics were checked. A post may be deleted, unavailable, or missing a particular metric. Treat that as a data state, not a zero. A clean report includes the source links and makes those gaps visible.
Where Recap helps
Recap gives creator teams a way to define their X creator list and matching terms, review public posts, and prepare a report. It also supports direct post links in the workflow. Recap supports public creator content on Instagram, TikTok, and YouTube as well; this guide focuses on X. The demo on the home page uses fictional posts.
Once you have the post set, follow the creator campaign report template to turn it into a reviewable recap.